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Promoting your business with Customized software
Customized software is a great way for your business to keep its name, product, web site, phone number, or a brief marketing message in front of your customers. At the same time, the customized software provides your customers with a useful and fun product.
Since the customized software is YOURS, you may put is on the internet, make as many copies as you'd like, give or sell it to whoever you want, or use it in a variety of other ways. The following list may give you some ideas on how customized software will benefit your business.
- Attract new customers. When they see your software, they will see infomation about your company.
- Hand it out at trade shows or conventions. Give everyone your business card and a free screen saver CD.
- Install it on your internal computers. How many times have you walked into an office to see flying appliances or dancing lines on an unused computer screen. Would you rather have your customers see this or a custom screen saver with your company name on it?
- Encourage people to come back to your website. Add new software every week or month for people to download and you'll have repeat visitors to your site.
- Allow your customers to advertise for you. Your customer's friends and family are bound to see it and they will see your company's name.
- Advertise with it. Send it to your resellers so they can put in on their web sites and even more people will see your company's name. It's a very inexpensive method of co-op advertising.
- Give it away as a premium for your company to encourage sales or reward your best clients. Give the software away to those who make a $25 purchase, who renew their memberships, or as a way of saying "Thank You" to your customers.
- Sell it as a fundraiser for your organization.
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